The Problem

The company had a strong product but no repeatable outbound motion.

• Sales reps were sourcing leads manually with no system

• Outreach was generic, low-reply, and inconsistent

• Pipeline was entirely dependent on inbound referrals

Without a structured outbound process, growth had plateaued and the sales team was reactive rather than proactive.

The Solution

A fully managed outbound system combining cold email and LinkedIn, built around a refined ICP and AI-personalized messaging.

The approach

• Defined exact ICP by company size, tech stack, and buying signals

• Built segmented lead lists targeting decision-makers (Head of Sales, VP Growth)

• Launched multi-touch sequences across cold email and LinkedIn

• Integrated CRM workflows for seamless handoff to the sales team

Key Capabilities

• ICP definition and list building

• AI-personalized cold email sequences

• LinkedIn outreach and connection campaigns

• CRM integration and pipeline tracking

• Continuous A/B testing of messaging and subject lines

Example Outcome

Before: The sales team spent 60%+ of their time on manual prospecting with little to show for it.

After: A consistent flow of qualified leads arrived daily — pre-vetted and ready for discovery calls.

Result: 400+ qualified leads generated, 5x increase in booked demos, and a sales pipeline exceeding $2M within 5 months.

How It Works

1. ICP Refinement — We define the exact profile of your best-fit buyer using firmographic and behavioral data.

2. List Building — Targeted prospect lists are built and verified across your key segments.

3. Outreach Launch — Personalized sequences go live across cold email and LinkedIn simultaneously.

4. Optimization — Messaging is continuously refined based on reply rates and conversion data.

Best For

• B2B SaaS companies with a defined product but no outbound motion

• Startups scaling from referral-dependent to pipeline-driven growth

• Sales teams wanting qualified leads without manual prospecting