LINKEDIN OUTREACH
Marketing Agency Lands 25 Retainer Clients Through LinkedIn
A growing marketing agency wanted to move away from project-based work and build a retainer client base. A targeted LinkedIn outreach campaign helped them sign 25 new retainer clients in 5 months.
The Problem
The agency was doing good work but stuck in a cycle of one-off projects with no recurring revenue.
No system for proactively reaching out to ideal retainer clients
The team was too busy with delivery to focus on business development
Previous LinkedIn attempts were inconsistent and produced little response
Without recurring revenue, forecasting and hiring were impossible.
The Solution
A LinkedIn outreach system specifically designed to attract and convert retainer clients — targeting Marketing Directors and CMOs at companies that fit their ideal client profile.
The approach
Defined the ideal retainer client: industry, company size, marketing maturity
Built a LinkedIn outreach sequence focused on long-term partnership value
Developed messaging that addressed the pain of unreliable agency relationships
Qualified prospects for retainer intent before passing to the founder
Key Capabilities
Retainer-focused ICP definition
LinkedIn connection and nurture sequences
Messaging built around long-term value, not one-off projects
Prospect qualification before sales handoff
Monthly pipeline reporting
Example Outcome
Before: Revenue was unpredictable, driven entirely by project work and occasional referrals.
After: A growing base of retainer clients provided stable, recurring monthly revenue.
Result: 25 new retainer clients signed in 5 months, transforming the agency's revenue model from project-based to predominantly recurring.
How It Works
ICP Definition — We identify companies that are the best fit for long-term retainer engagements.
Sequence Build — LinkedIn outreach is crafted around retainer value propositions, not one-time pitches.
Qualification — Prospects are pre-qualified for retainer intent before being handed off.
Iteration — Messaging is refined monthly based on conversion data.
Best For
Marketing and creative agencies wanting to shift to retainer revenue
Service businesses looking to build predictable monthly income
Agency founders tired of chasing one-off projects
Deliver instant support—without scaling your team.
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