Consulting Agency Doubles Qualified Pipeline in 60 Days

The Problem

The agency was growing slowly, relying almost entirely on word-of-mouth.

• No outbound system was in place

• The founders were spending time on business development instead of delivery

• Prospect lists were outdated and untargeted

Without a dedicated outbound engine, the agency was stuck at a revenue ceiling.

The Solution

A lean but high-converting outbound system designed for an agency ICP — targeting Heads of Strategy, COOs, and Founders at mid-sized companies.

The approach

• Defined the agency's ideal client profile with precision

• Built verified prospect lists segmented by industry and company size

• Launched cold email and LinkedIn sequences with messaging tailored to consulting pain points

• Iterated weekly based on reply data

Key Capabilities

• ICP workshop and ideal client definition

• Cold email infrastructure setup and warm-up

• LinkedIn outreach sequences

• Weekly reporting and messaging iteration

• Sales team enablement and CRM handoff

Example Outcome

Before: Leads came in sporadically through referrals, making revenue unpredictable.

After: A predictable flow of qualified prospects entered the pipeline every week.

Result: Pipeline doubled within 60 days. The founding team shifted focus back to delivery while outbound ran in the background.

How It Works

1. ICP Definition — We identify the exact companies and roles most likely to convert.

2. Infrastructure Setup — Cold email domains are warmed up and LinkedIn outreach is configured.

3. Campaign Launch — Sequences go live with personalized, pain-point-led messaging.

4. Weekly Iteration — Results are reviewed and messaging is optimized every 7 days.

Best For

• Boutique consulting and professional services agencies

• Founders who want to step back from business development

• Agencies transitioning from referral-based to outbound-driven growth