Boosting B2B Sales with Cold Email Marketing for a SaaS Company

SaaS Lead Generation Campaign

Client

Leadsbird

Website

https://www.leadsbird.io/

Services

Cold Email Outreach, Lead Generation, Email Campaign Optimization

Project Timeline

3 Months

Increase in demo bookings

65%

Open Rate

10%

Reply Rate

28%

Increase in conversion

LeadsBird, a B2B SaaS solution for sales and marketing teams, wanted to accelerate its growth by targeting outbound sales teams and demand generation managers. Nexens deployed a multi-channel outbound campaign leveraging cold email, LinkedIn automation, and intent-based lead sourcing to attract high-intent users.

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